Promptly succeeding Nike’s Olympic Innovation Summit in New York on Tuesday and highlighted by the official launch of its groundbreaking Flyknit technology, the athletic apparel purveyor held a private viewing for the latest HTM collection at 21 Mercer in SoHo. Two-thirds of the three-headed monster that is HTM, Hiroshi Fujiwara and Mark Parker, were accompanied by two additional top designers at the exclusive event, offering detailed insight into the development of the shoe. With cost rarely accounted for, the duo expressed the initial need to create a product made from the best material and technology available, leading to the fundamental goal of heightened athletic ability.
Friday, February 24, 2012
Nike HTM Flyknit Hiroshi Fujiwara & Mark Parker
Promptly succeeding Nike’s Olympic Innovation Summit in New York on Tuesday and highlighted by the official launch of its groundbreaking Flyknit technology, the athletic apparel purveyor held a private viewing for the latest HTM collection at 21 Mercer in SoHo. Two-thirds of the three-headed monster that is HTM, Hiroshi Fujiwara and Mark Parker, were accompanied by two additional top designers at the exclusive event, offering detailed insight into the development of the shoe. With cost rarely accounted for, the duo expressed the initial need to create a product made from the best material and technology available, leading to the fundamental goal of heightened athletic ability.
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